3 Other People is a fictitious company used in a multichannel, 1-to-1 marketing campaign designed to illustrate how XMPie can be executed within the retail industry. The campaign demonstrates customer personalization, as well as customer-targeted advertising and offers based on past purchases.
I collaborated with the creative director to determine content and tone. I was in charge of design, layout and image selection/creation, email/landing page design and coding, as well as set up for print production.
Services Provided: 1-to-1 Marketing, Creative Direction, Graphic Design, HTML/CSS Development, Prepress, Print Production
Graphic Descriptions:
1. Email and landing page
2. Booklet covers
3. Booklet spreads
4. Booklet spread