Excelsior Bank of New York is a fictitious company used in a multichannel, 1-to-1 marketing campaign designed to illustrate how XMPie can be executed within the financial industry. The campaign demonstrates business and customer personalization, as well as customer-targeted advertising and offers based on debit card purchases.
I collaborated with the creative director to determine content and tone. I was in charge of design, layout and image selection/creation, email/landing page design and coding, as well as set up for print production.
Services Provided: 1-to-1 Marketing, Graphic Design, HTML/CSS Development, Prepress, Print Production
Graphic Descriptions:
1. B2B landing page
2. B2B letter
3. B2B statement
4. B2C email and landing page