Central Coast Aquarium is a fictitious company used in a multichannel, 1-to-1 marketing campaign designed to illustrate how XMPie can be executed within the travel/tourism industry. The campaign demonstrates business and customer personalization, as well as customer-targeted advertising and offers based on past purchases and membership type/level.
I collaborated with the XMPie team and creative director to determine content and tone. I was in charge of design, layout and image selection/creation, as well as set up for print production.
Services Provided: 1-to-1 Marketing, Creative Direction, Graphic Design, Prepress, Print Production
Graphic Descriptions:
1. Trifold brochure
2. Stationery, envelope, business cards, pen and pencils
3. Booklet cover and spread
4. Booklet spreads
5. Postcard
6. XMPie uStore portal homepage